Soloevent.id – After successfully holding Hello Market 27 times, now the Solo Youth Movement makes Union Project, a bazaar of premium local fashion brands on Thursday-Sunday (10-14 / 2018) in the Atrium Solo Paragon Mall.
This Union Project is actually a sister project event from Hello Market. However, what makes it different is the aspect of concepts, brands, and artists brought in.
“Hello Market tends to go to an online shop with low prices, Union is for premium brands that already have well-known. The grade is one level above Hello Market,” said one of the initiators of Union Project, Widya Rosena, on the media crew on Thursday (9/5/2018).
A total of 36 fashion brands and 20 culinary booths participated in this event. All participants have gone through a strict curation from the committee. Some things that are taken into consideration include the uniqueness and quality of the product, the way of promotion, and branding on social media.
For fashion brands that are presented 70 percent come from outside Solo. Union Project is the first place to bring premium local fashion to the people of Solo. At the Union Project’s inaugural event, the concept adopted was urban style
To be more lively, Union Project invites capital influencers, namely Jovi Adhiguna (fashion lifestyle, Youtuber), Desta and Natasya Rizky (Solovely owner), Ilham Ramadhan and Kresna Julio (announcer of Prambors FM Jakarta), Ben Sihombing (musician), Dr. Tirta (Streetwear), Dodo Aldiano (creative agency), and Wijaya Gunawan.
