forced diversity in advertising

One pet gripe that I have is seeing non-whites portray white people (for reasons of inclusion) in plays and films. Oh, Ive been waiting for someone to say this. I agree with the commenter who said Maybe use no actors, there are some out there that are well made and entertaining.. What is driving this discrimination? By comparison there are aprox 4 featuring white male black female. And the Asian mixes. In Unforgiven he made a vow to his wife not to be violent but when his black partner is killed he goes crazy for revenge. Yet we continue to lower standards, bend the rules, to be politically correct, or diverse whatever. Very well said! Bogart was that height but he wasnt going to be paired in a movie with Cary Grant or Robert Mitchum because he would look like a midget. Even more telling, the. White men are portrayed as imbeciles, weak, and foolish. Where were all of these companies five years ago. Every night when I reached my hotel, I would turn on the boob tube as background noise while I unpacked. Black people are seeing themselves everywhere which may strike a few of them as odd, as if white corporate America is shamelessly pandering to them but any warm fuzzies this may bring are likely negated by the fact that blacks in commercials behave just like white people. Hoping all this social engineering crap, which people like I associate with can see right through, backfires on all these idiots. In more than 90% of the simulations run by Facebook, diverse representation was the winning strategy for ad recall lift. You raise a good point about female representation, Stephan. For now, the only thing equitable about all this is how equally insulting it is to everyone. Every other platform there are the same commercials and they make me sick. It blew my mind, yes we are being force-fed fake commercials, listen to this agency CEO, unbelievable. are there no non-black actors applying for a paying gig to be in Gain commercials? 5. Companies purporting to care about progressive values are really doing nothing more than striking a superficial pose meant to signal virtue while distracting from any companys true motive: financial gain for shareholders.. If so, then by golly, you should care. You will see a lot of these cheap videos on YouTube, or like those small screen pop-up videos that plague monetized food recipe blog/channels. I am not a racist. Change is needed, but where should it begin? Ive noticed the absence of white people too. Im thinking that we are witnessing a more subdued, diluted and pervasive approach to the impossibility of reparations everywhere, in hopes that these little tidbits may just blunt the tip of that spear. Wait until you see my Broadway production of an all WHITE Porgy and Bess!! That is the main problem. What you are seeing in TV commercials is merely a symptom of much bigger, more serious problems that will pose great challenges for our generation and the next. I understand these ad people are maybe trying to achieve some kind of authenticity and will always try to protect themselves by claiming their ads are aspirational i.e. And more thoughts and musings yes, I would add Facebook and Google to my list of monoliths. My local library showcases certain kids books on the top of their bookshelves, and all of the books now are always ones with illustrations of non-white kids. (Am I allowed to notice this or will I be labeled as racist?). They need to work with the police and clean up their own communities. oh yeah, ive noticed that. I am so sick of seeing this. Recently there has been a lot of manufactured racist guilt implied by unethical politicians and their media towards any individuals avoiding the dangers associated with people who have low Motivational Values. Ultimately, however, they will all fall in a spectacular, but awful manner, as all would-be tyrants do. Thx again for bringing me back to the reality of the situation. Opinion: Forced diversity is ruining your favorite forms of entertainment We need media companies to focus more on inclusion, less on checking boxes The changing face of TV. The neighbors are all black and mixed race. Yes, societys current obsession with grrl power and myriad forms of gender bending is on full display in todays advertising. Thats a hefty payload of Truth you just dropped, Kris. We all are being subjected to a new society. Motivational Values can be described and measured as positive or negative as at least five internalized values. Ill remind myself you said that the next time Facebook refuses to let me advertise this post due to what they have deemed inflammatory content.. https://www.milleradagency.com/about/miller-crew/erik-radle/. And although these cultural problems dwarf the small, daily inconveniences that the forced-diversity agenda creates for creative professionals I wholeheartedly agree with your example of the difficulty in finding stock photography of white, rural-looking Americans I think those issues are important enough to our industry that they merit discussion. I keep my business behind closed doors where it belongs!!! One day while in line at my S&L, the old farmer in front of me asked the teller about their stability. They are governors or lieutenant governors. Marija Zivanovic-Smith, NCR Corporation, 2. blacks commit crime at higher rates As you say, if television ads did a better job of reflecting real life, there would be a lot fewer people complaining that advertisers are pushing an agenda. Thanks Madge, you nailed it. I am a gay man and i am SICK AND TIRED OF ALL THE LGBTQ BULLCRAP BEING SHOVED DOWN OUR THROATS!!! They are a very loud and sometimes violent minority. Holly Chessman, GlowTouch Technologies, If your communication aims to connect with a diverse demographic or subculture, make sure the messenger reflects that target. Garbage collectors? What exactly do you mean? You are where you are because of him, you idiot! They dont care about anyone else. I wont even try to mask my disdain for Nissans horrible Hollywood sales event ads, although I would like to lampoon them with scenes from 1963s Charade. I believe youre right on the money from your refusal to use Google services all the way through to your predictions for the end of the dollar. This country is not what the Founding Fathers envisioned. I am truly sorry for what people of color had to endure throughout early American history but white people today had nothing to do with what happened 100, 200 years ago. Yep I am surprised that was not mentioned in the article. Read Fahrenheit 454 and get a prophetic view of this, complete with prophesies of cancel culture and disinformation control, as well as the complete dumbing down of the population the parlor room entertainment wall i.e., TV shows of complete idiocy. are being promoted by females. I dont even want to look at another Black person on TV, and this is coming from someone who has had many Black friends in life. I do think the movement several years ago of #OscarsSoWhite had a hand in this. But what seemed like overnight the pendulum over swung. Here is link to study. White men are finding it harder to find work no matter what their skill or education level just for the sake of diversity. Its gotten to the point where you never see a smart white male in a television commercial. Amen Robert! News outlets? Do it. If inclusion is part of your culture and mission, it will show in your campaigns and wont feel like a marketing tactic or gimmick. You get the drift. But when we all are forced to see people of every race, sex, and culture as equal (meaning the same), then we rob everyone of the traits and characteristics that make each of us stand out as unique and special. Again money and power for the rich was behind it money and power was behind slavery and it still is hopefully we will all get past the hate and discontent but, it wont happen by trying to force it. In fact, you rarely see an ad without a person of colour. It makes my skin crawl. The FOUNDER of BLM just purchased four homes over a million dollars FOR PERSONAL USE! As a 73 year old white male. Ever see a hiking ad with people of color (POC) that look completely out of place? if anyone wants the stats on these, just ask ..I dont come here often, but will try to check it out when I can, I get what youre saying, Dan, and the stats do back you up. I think what irks me about it is the people making the choices. Black people put the word out to lie on census to keep population % low. A Diversity Report for the Advertising/Marketing Industry (2020) November 17, 2020. For interested Cranky readers, Kris is talking about the Federal Reserve System, a central bank which despite its name is neither federal nor a reserve, and the creation of which in 1913 introduced in the United States a debt-slave system from which we can never get out. movie industry, Silicon Valley, Wall Street, Madison Ave, etcIs it any wonder theres a whole lot of white folks who are incredibly angry and feel threatened that their way of life is quickly disappearing? I closed it down soon after I closed down my business. That equates to about 3% of the poster images. In Europe they didnt have a problem with a blonde male lead who was strong-looking. My wife and I often wonder doesnt this also have an immediate negative effect? The Adweek article tries to spin this discrepancy by moving the goal posts to talk about the global population (of which Muslims make up about 25 percent), but by the time the reader gets there, the agenda is already clear. Where are the Asians? As a Communications major in college in the early 70s, Public Relations courses I took stressed the importance of quickly putting a lid on any negative news on your client company, being transparent in what happened, getting it quickly under control, and telling the public how you were correcting the situation. You make some good points, Don. It seems the same to me as a pregnant male having a baby. Oh, Im afraid the NHL isnt just being picked on its own-goaling itself. The suspect is on the loose and must be found, but if its a black man, they wont mention the race . When you see it in TV, you would assume black/white interracial marriages are 95% of all marriages. lol. I think the dramatic shift in commercials is very odd, mostly because I cant quite figure out what corporate America is trying to do. We the buying public are born with pretty good BS detectors. If 60% of their sales go out the window theyll care, because we all know the only thing corporations care about is money (assuming all 60% of white Americans feel that way). Excellent post, G. Youve been paying attention! Ive wanted to ask a black person if they dont just feel really insulted by all this. How dare you come after my little children like that? Not with any solution or anything with substance, but rather, with a cliche: the first step in solving a problem. 5% are other religions. For most of us, the reality we see in our daily lives looks nothing like the contrived bullshit we see on our TV screens, and while the endless assault has gotten very tiring, very fast, Im not sure that any amount of protest, boycotting, or letter-writing is going to change a thing. TV is unwatchable now, its vile. It is the same with Russia, because they have no control there. No, they must get in our faces at every chance and turn everything into a platform for their message. Political correctness is whats gotten us here in the first place, Thor. If your employees represent different genders, ages, races, political beliefs, ethnicities, physical abilities, sexual orientations and so on, your campaigns will be authentic without even trying. Lacking strong men, governments can more easily control compliant populaces and feminists can get closer to achieving their dreams of taking down the patriarchy.. Who built this country? The latest news, trends, strategies, and thinking from our industry-leading publications and the wider marketing community. Advertising isnt doing the people or themselves any favors. As the Cranky put it so well its obvious that people of color are simply plugged into white cultural settings. Keep watching CNN and MSNBC! Get your image and reputation back in the positive and continue with a wide open market. I am happy with my life. Criminally inclined blacks dont burgle anymore. Retail Media Networks: A Forced Marriage or Perfect Partnership? It's never a mixture of an Asian, Indian, Hispanic, Middle eastern men or women in any of these interracial relationships. Individuals with negative motivational values are in fact dangerous regardless of their skin color! Also, another very subtle message was an ad that had Grandma and Grandpa sitting in the backyard with their grandson and granddaughter running towards them. Certainly the George Floyd killing was a catalyst. Do you accept these cookies and the processing of personal data involved? White men did what nearly every race all over the world did, but the white man didnt cross the ocean and capture blacks and bring them to America, it was usually other black or Arab people who captured and sold them here. But if fitness ads over present black people some of them may say that they target them because people think that only black people are fat. The worst part IMO is that most of us recognize that these are the same commercials that used to be mostly all white people so theyre really not even showing black Americans or black families. I know you are being sarcastic, but anyone who WOULD believe this is simply not living in reality. They see friends and relatives dropping dead from the Jonestown jab and wonder why. Another way is to ask for an opinion from someone unrelated to your campaign, but always take that input in the right proportions. I never wanted to have a baby and wanted stuffed cats instead of dolls. Liberals. You may also not be able to link effectively with Facebook, Twitter, or other social networks and/or not be able to share content on social media. Predictably, not one person had the courage to comment. But I myself see plenty of ads from small-time brands that very conspicuously feature oh, not normal-sized women, but actually obese women. the laundry detergent Gain those commercials, as dumb as they are, seem to skew heavily towards black consumers. Its amazing how overnight white people became complete buffoons and black people became highly intelligent with all the answers to everything in life. It creates the mentality of entitlement. We watch a few shows, mostly our old favorites, with very few new ones. If we want to avoid falling with them, we need to remain the voices of reason and sanity in society. The other challenge is if you say anything negative about misrepresentation in advertising, you are accused of being a racist. The whole you have to be an activist or youre a racist deal is getting old. I think we need a diversity team to fix these glaring problems, stat. GIVE YOUR HOME WHEN YOU DIE TO A BLACK PERSON, I read. Are blacks clamoring to work in advertising? It panders to the woke, makes us fear to mention Christmas, any American things, or anything a white person would like. I used to vote Democrat.but now, I would never vote for one again. To get more information about these cookies and the processing of your personal data, check our Privacy and Cookie Policy. In advertising classes, we were taught that companies had certain markets/segments of the population to focus on, and to not waste money advertising dollars on markets where they werent selling. Beautifully written! Marketers often fail by developing a campaign and then inserting a few diverse people to check off the diversity box. Its the ad agencies and the companies they represent that infuriate me, not any demographic of Americans. We see what you are doing, and no, we arent buying it at all. Youre right, Zan. Tell me how many national product ads meet that mix? Along with blacks dominating advertisements and all the new sitcoms, they have black only cable channels, black award shows, black history month, black music appreciation month, Martin Luther King day (instead of honoring all civil rights marchers). BTW, a stumbling, bumbling white man? See, Robert, I think you should have asked me to tackle this subject anyway. Especially when hispanics are +20% of the population and black people are 14%, but black people are completely overrepresented in media and commercials. It seems like a no-brainer, but this means that ads targeting more diverse . https://fox59.com/business/press-releases/ein-presswire/606081233/extreme-reach-study-finds-increase-in-percent-of-white-people-seen-and-male-voices-heard-in-video-ad-creative-in-2022/. And the victim mindset is poisoning our culture as we make the very creator of our stable lifehard working men, the villain. Who comes up with the best inventions and breakthrough technologies? Spot on Cranky! Protest, boycott, call, write letters. I change the tv when a commercial comes on. It has actually made me racist somewhat. 5. And I am CONVINCED this is due to SPECIAL INTEREST GROUPS and PACs and ACTIVISTS. And many, many interesting theories on what is going on. Thanks again for writing and good luck landing some auditions. Youre not alone. Audiences know when the minority struggle and sentiment is being simply preached but not practiced by the creative team. You should have a problem. I also want to say that your comment reminded me of an HR policy that was imposed on hiring committees during the time that I worked for a public university system several years ago. When BLM founder purchased four homes I had just read a piece by a paid-by-democrats political consultant on CRT. Hollywood was not interested in making films with such men as leads. Its coercive propaganda in the background of each of these commercials repeated 1000s of times each day. To validate their superior socioeconomic positions above us of course. Its Time to Acknowledge Anti-White Racism. The attack on boys and men is so easy to see. Not when theres an agenda to push! Another word for it is indoctrination, and its rampant. Its not just every commercial break; its nearly every commercial now where white people are put in secondary or subordinate roles, white men are made out to be idiots and buffoons, and black people are universally portrayed as the smart, sensible, successful role models everyone else looks up to. Have you seen Zucks Avatar? A specific mandate for the Society and Sustainability working group is to achieve equal representation in the media and creative supply chain. This is planned cultural change to foment divisionand it seems to be working well for them. It is amazing to me in this day & age, public high-tech companies such as Microsoft, Facebook, Twitter, Snapchat etc. The need to check boxes has destroyed any sense of creativity within our culture. Thats perfectly normal! Current science says the exact opposite, and more and more people are getting on the bandwagon with low carb diets + fasting until lunch to experience weight loss and better overall health ( me, reversed diabetes and down 60 lbs so far). Planning and strategy of inclusion and diversity needs a holistic approach which involves most, if not every stakeholder. Make this madness come to a quick stop. Diversity for diversitys sake has never been a good thing. There are certain areas of Norwich which have pockets of concentrated areas of Eastern European people and pockets of concentrated Asian and Indian communities who mostly work for and live near an NHS hospital and some who drive taxies, so unless I need to see a doctor or hire a taxi I dont usually come into contact with anyone other than a regular white UK person. Well, have you watched the news lately? According to a diversity study by the Institute of Practitioners in Advertising (2018), ethnic diversity within UK advertisement agencies is at its "highest recorded level". Regardless of the intent these commercials are making white Americans over 40 feel disenfranchised. Far from it. Boy.. America lost its spine. Inclusive and diverse campaigns start from within. They see white erasure in western culture and wonder why. Exactly, Dave. Thank you. Let them know that they have lost you as a customer. https://en.wikipedia.org/wiki/Boy https://en.wikipedia.org/wiki/Father If blm does not get their way, they burn down the cities. Because 75% of black women are on welfare with a bunch of kids and no father in the house. Remember back in the Obama years when no one could criticize the presidents policies or job performance without fear of being called a racist? 1. Does anyone know if there is a list of products with ads featuring mixed race, LGBQT, or predominent black people? Its so common that you just eat your breakfast and go hm why dont those people in those neighborhoods do something about that? What Works For Diversity And What Doesn't? https://en.wikipedia.org/wiki/Man What people do on their own time is fine with me just dont try to indoctrinate the populace to their unrealistic commercial portrayals. They refuse to think critically for themselves; they just believe what theyre told. I am completely disappointed over everything happening. But the people behind the ads are all for this. I noticed the shift in black over-representation all the way back to the Obama years. Have people from those groups get involved in developing and reviewing the content you plan to use. Not sure how its Obamas doing but whatever. However, 90% of those are Asian and hispanic interracial marriages. Thats when things start becoming exclusive rather than inclusive, and it comes off as pandering even when its meant well. I was dropping something off at USPS Store the other day. wowi mean, ZING! It would be more accurate to describe the situation as a forced lack of diversity being stripped away over time as media companies seek larger profits. I agree there is an over representation of POC and a not so subtle effort to marginalize whites men but it goes way beyond Obama (whom I respect and admire). The biggest lie I see every day in TV in ads is mixed couples with a white husband and black wife. I also think this placating the woke crowd will eventually get so out of hand that it will completely alienate white people. Because, in sharp contradiction to what so many whackos in this country would have you believe most white Americans are not racist. I read that 3.9% of the US population intermarry. Or men like my husband who isnt lazy and isnt a criminal? Tired of it! And that the belief in a God or divine spark within is a total lie. But yeah certain minorities are very vocal and loud about how any little thing is racist, and thats the problem. These are factors that go back to, oh, I dont know, when did England actually lay claim to the land mass that had become Canada? $1000000 to the first mention of a TV commercial with a Filipino actor and no, not Bruno Mars. Orthere are a lot more blacks in America than I thought. The irony is most young suburbanites who care about the issue choose streaming services to avoid or skip the ads anyway. Which I wouldnt have a problem with if it didnt already seem that blacks feature in >50% of car commercials. Why wouldnt you show more people that look like the ones consuming your products? Be careful when reading that research study. Its the preposterousness of the ads premises that makes so many commercials unwatchable. So Progressives get more and more LEFT because after activists achieve their original goals, they MUST make NEW GOALS, and NEVER BE SATISFIED because THEY NOW COUNT ON THEIR ACTIVISTS JOBS for their livelihoods. Im pretty sure we have the George Floyd BLM protesters to thank for this. Should either of those be the objectives of Delta Airlines? I dare say it has produced more comments than any of your other blogs. I feel like someone is trying to brainwash America. I cant believe I found this article having recognized the basis of your article for years. You cant change chromosomes. Good. It is indeed hard to explain, but I think a fair few comments on this page get pretty close to the agendas and forces at work. If you note the 30 posters on the walls, there is one white, straight male. If they can disenfranchise white people and make us feel demoralized and that America isnt our country any more, then it strengthens their hand. Blacks are slowly and methodically destroying this country theyve already poisoned the minds of all of our kids. Yes, the erasure of strong male role models from American culture is absolutely intentional. Most nights I could barely stand five minutes before pulling the plug. Used to be, advertisers/retail corporations avoided controversy at all costs dont disturb any portion of the buying public. In other words they are literally destroying their markets slowly while thinking they are getting the upper hand and the last word in their agenda thats fueled deep down by fear, anger and pain. This kind of fake, phony contrivance no longer just looks silly its blatantly lazy, transparent, and insulting to everyone. Personally, I dont like being forced to accept anything by people that have an agenda to change society to their follies. Its like a masturbatory fantasy for some people. Its like the Southpark episode where the rebellious Goth kids say that If you want to be one of the non-conformists, all you have to do is dress just like us and listen to the same music we do. You are far from alone, Bob. I do NOT watch any commercials anymore. LGBQT. By doing so you are only infuriating the general public. Its almost more insulting to watch advertisers paint their own picture of dark skin people living a prosperous life in the suburbs or even on a ranch with a pickup yes Ive seen that. Is this social engineering or some type of reparations for past indiscretions? 20 years from now, maybe it will be down to 30% white male. I think theyre trying to sell ideas..I just dont know what ideas theyre trying to sell. Yikes. Personally, Im singling out these advertisers who are ignoring white America by falsely showing more gay & transgender people in a much larger percentage of America than it really it. And Asian-White couples should be far less numerous than black-white couples given that blacks outnumber Asians 3 to 1. This seems like an attack on God and the Bible, and without gender dysphoria, the idea of choosing what gender I feel like being for fun seems childish, confusing, and narcissistic most of all. Ive seen plenty of representation of women in hijab, though. Could it be the NHL is overwhelmingly white because of demographics, history, and lifestyle choices in large part? My wife and I have been noticing this trend increasing (obviously in the wake of #me-too and George Floyd) and have been calling bullshit on it since. I hope advertisers read this! . While anyone is free to buy these products, and they arent restricted, just going by reality and consumer numbers, why are brands suddenly trying to appeal to what might be less than 5% of there target market? Nor would I expect people there to avoid saying happy Ramadan because there are 10% Christian. Art to be good, has to reflect truth in nature and if doesnt, then it is propaganda. They did this by acting white, wearing white clothing styles, talking with a white dialect, and going to piano recitals. In Opinion: Survey Says: Americans Are Dumber Than a Bag of Rocks, writer Jim Thompson cites a study that shows just how out of whack peoples perceptions are regarding the size of different populations by income, race, religion, gender identity, and more all due to the agenda-driven programming we are being force-fed on TV. Another reader mentioned something similar.

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