Scientists are making the most of a rare opportunity, Send me a love song: How L.A. became hopelessly devoted to radio dedication shows, As a reporter, Id braced myself to cover mass shootings. 1923, Thomas Fisk Goff; 1978 refurbished. Intended to only be temporary, the sign was built at a cost of a little over $23,000 and was made of sheet metal, pipe, wire, and telephone poles. 1985: Live Aidwas firstheld. Elsewhere, the 20s roared. In 1938, the Don Lee Network purchased a 20-acre site behind the Hollywood Sign and built a state-of-the-art broadcast studio and transmission tower that could reach the San Fernando Valley and more. For a short while, she was the most famous actress in Hollywood. Although the $21,000 . The river is nothing, architectural historian Robert Winter said, but the bridges are sensational.. 1920s)*^ - The HOLLYWOODLAND sign was erected in 1923 to advertise a new housing development in the hills above the Hollywood district of Los Angeles. You can unsubscribe at any time. The Hollywood sign, like the city at its feet, rambles horizontally, across 400 feet of hillside, its letters at slightly irregular levels. After her dream didnt come to fruition, the 24-year-old actress took her own life by jumping off the H in 1932. ProQuest. Ed. b. By the end of the 19th century Hollywood was a town with a name inspired by Daeida Wilcox, wife of Hollywood founder Harvey Wilcox.+ Read More, All was quiet until 1907, when bad weather drove a small Chicago film company westward to complete a shoot. A couple in a convertible overlooking Los Angeles from Mulholland Drive on July 15, 1951. If you want something reviewed, Contact Me. By the end of 1923, the Sign was fully erected, a high-profile beacon for the fast-growing metropolis. 06, 1926, p. 1. Initially reading HOLLYWOODLAND and emblazoned brightly above the City of Angels, the Hollywood Sign is one of LAs most recognizable landmarks, and possibly the most famous advertisement in the world. This website is using a security service to protect itself from online attacks. Photo via Hollywoodland: Established 1923. Los Angeles Times (1923-1995), Nov. 09, 1924, p. 1. Only a few years ago Figueroa Street was the exclusive residential section, then West Adams, then Wilshire Boulevard. The original Hollywoodland Sign was completed prior to December 8, 1923. Geekazine covers consumer tech, enterprise tech, music tech, and video tech. Some notable fake sign destructions occurred in Superman (1978), The Rocketeer (1991), and Resident Evil: Afterlife (2010). People bought there, people built there, and when the real estate company folded, the sign that was meant to stand for 18 months soldiered on into decrepitude for years. The most recent paint job was in 2012. Its 40,000 blinking light bulbs advertised a new housing development built to accommodate the city's surging population, which more than doubled during the 1920s to become the fifth largest in the country, as the city drew people from all over the country for its weather, open spaces and jobs. All of these sections, however, have been affected by business, commercial and traffic conditions so that the rapidly increasing population of Los Angeles now demands a residential area developed on a high plane which will be safe from the inroads of commercialism, business and industrial expansion.. Yet Los Angeles was some steps ahead of other cities. By 1912, word had traveled that Hollywood was the ideal place to shoot movies. 8 Oct. 2018. An unexpected error has occurred with your sign up. First lit up on December 8, 1923, the letters were lined with 3,700 light bulbs and flashed in segments--first HOLLY, WOOD, and LAND flashed independently, one at a time, then the entire sign would flash, then a small white dot lit up just below the sign (more on that later). In 1977, someone hanged a man-sized dummy from the W, with a protest suicide note: What was there left to live for? L.A. had had booms before, but this one was a combustion of elements firing all at once: The runaway allure of the movie industry, a resurgent real estate market, a virtually blank public canvas for men of arts and sciences to write upon, an underfoot sea of oil and a world demanding it, and the booster ambitions of rich and not-rich-enough men, all basking in the benevolence of the accommodating weather. Hollywood Sign Timeline 1923: The sign is built as a huge advertisement for the Hollywoodland real estate development. ProQuest. 1998 - 2023 Nexstar Media Inc. | All Rights Reserved. By the early 50s, 400 actors, writers, directors and producers were blacklisted, and paranoia prevailed. Built by Los Angeles Times publisher Harry Chandler as an epic $21,000 billboard for his upscale Hollywoodland real . W hen the Hollywood Sign was built in 1923, there was little hint that it would become an iconic emblem. Please try again later. A showcase for compelling storytelling from the Los Angeles Times. The famous sign was originally longer and not designed to last. Over 175,000 people attended what was called the global jukebox. This was home for the areas native people, the Gabrielinos. The entrance to Hollywoodland is located at 2700 N. Beachwood Drive in Los Angeles. In 1978, Hugh Hefner hosted a gala fundraiser at the Playboy Mansion, where individual Sign letters were ceremonially auctioned off at $27,700 per letter to celebrity sponsors including glam-rocker Alice Cooper and cowboy star Gene Autry. The letters, 30 feet wide and 45 feet tall were originally lighted by 4000 light bulbs. The concert was held simultaneously inWembley StadiuminLondon, England, United Kingdom andJohn F. Kennedy StadiuminPhiladelphia, Pennsylvania, United States. If they were a starlets teeth, they would long since have been straightened out by studio dentists. Use of this site constitutes acceptance of our. Angelus Temples congregations were integrated. Lee, and an arsonist set fire to the bottom of the second L.+ Read More, By the late 1970s, the Hollywood Chamber of Commerce determined that the Sign required a complete rebuilding carrying a price tag of a quarter million dollars. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Copyright 2023 Nexstar Media Inc. All rights reserved. Hollywood, which by now represented not just a city, but also an industry, a lifestyle and, increasingly, an aspiration, was officially crowned when the Hollywoodland sign was erected in 1923. Simultaneously, film studios were popping up on every corner, with some companies merging to become heavy hitters in the burgeoning film industry, which amassed 40 million American filmgoers in a span of five years. The earliest found mention of the Sign appeared on December 14, 1923 in a Holly Leaves article about the Mulholland Highway soon to be built, which would extend from from the western end of the (Griffith Park) road, under the electric sign of Hollywoodland, around Lake Hollywood and across the dam., Just two weeks later another Los Angeles Timesarticle (December 30, 1923) with the headline Hollywood Electric Sign Reached by Car, reported on actor Harry Nevilles epic, experimental trip to test whether a motorcar could reach the Sign on the unpaved grade, and whether the cars brakes would work on the precipitous path down. Hollywood Sign 1923 A Sign Is Born < Back Hollywood, which by now represented not just a city, but also an industry, a lifestyle and, increasingly, an aspiration, was officially crowned when the "Hollywoodland" sign was erected in 1923. In 1949 the Hollywood Chamber of Commerce contracted to repair and rebuild the sign. Los Angeles Times (1923-1995), Jan. 6, 1924, p. D2. Its hard to know what actress Peg Entwistles teeth were like. However, by the early '40s, the Hollywoodland real estate development went bust. Completed in 1923, the Hollywood Sign-which looked like a beacon above the city of Los Angeles-was erected. Driving or walking through the stone gates that still mark the entrance to Hollywoodland, transports you back in time to a small storybook town that seems out of place within the confines of Los Angeles. The oil boom smudged its copybook when the Julian Petroleum swindle, with its Ponzi schemes and watered stocks, took down famous Angelenos and small-time investors. At the end of the day, the Hollywoodland sign was intended to shine as a beacon only for white Angelinos. ProQuest. It is arguably the most famous sign in the world. 26 Nov. 2018. Your IP: Oil soon joined oranges and movies as a principal Southern California export, putting the filth in filthy rich. (Inconceivably, 99 years later, the city of Los Angeles banned new wells and ordered the phasing-out of old ones.). In 1920-21, the U.S. Chamber of Commerce created maps designating business conditions around the country--areas shaded black were bad, grey was fair, and white was good. On this map, LA was literally a white spot among areas shaded in black and grey, leading Harry Chandler to dub Los Angeles as The White Spot of America. The term caught on and by 1924 the phrase Keep the White Spot White was used throughout the city. Each of the original 13 letters was 30 feet wide and approximately 43 feet tall, constructed of 39 metal squares rigged together by an intricate frame of scaffolding, pipes, wires and telephone poles. The Hollywoodland sign was first illuminated on Saturday, December 8th, 1923 so going by the fact that there appears to be only one house in sight, I think we're safe in saying that this photo is from 1924. "Display Ad 100 -- no Title." Magazines, Digital Finegood changed the sign three more times to read: Holywood to celebrate Easter, Ollywood to protest Oliver Norths Iran-Contra testimony and Oil War to protest the Persian Gulf War. It changed from "Hollywoodland" to just "Hollywood," was almost destroyed before being saved by Playboy's Hugh Hefner, and starting this week in 1978 . ProQuest. The contract stipulated that "LAND" be removed to reflect the district, not the housing development. With characteristic resilience, Hollywood soon managed a successful transition to the small screen. Los Angeles, however, is different. The Hollywood sign overlooking Los Angeles has been an international landmark since its debut in 1923. It's huge and I've never noticed it before. Real estate developer Harry Chandler commissioned the HOLLYWOODLAND sign in 1923 as a temporary advertisement for a luxe development . The Hollywood Sign, created in 1923 to promote the new real estate development Hollywoodland, is the most visible representation of an elegant neighborhood now known as Beachwood Canyon. When the facility was completed in 1939, it boasted the highest elevation television transmission tower in the world, ushering in a new era in Hollywoods storied history.+ Read More, Peg Entwistle, a New York stage actress, became the symbol of the dark side of the Hollywood dream. When his name was removed from the Caltech library in 2021, Caltechs president noted that Millikan had lent his name and prestige to a morally reprehensible eugenics movement that already had been discredited scientifically during his time. As Caltech president, Millikan never put a woman on the faculty, and once wrote that giving Black people the vote was an unthinkable disaster.. In 1944, ownership of the land the sign sits on was . If you were an existing customer, you would begrandfatheredin until September. But what really caught my eye was that big white dot. Amid laser beams and searchlights, the new "Hollywood" sign near the top of Mt. But it wasnt until the 1970s that Angelenos realized, Holy Holly, that things falling to pieces!, A series of fundraising campaigns finally gave us the sturdy sign we have today. 1923 - HollywoodLand Sign is dedicated to the people in Los Angeles CA. The billboard was massive. Hollywood Sign Hollywoodland Sign Mount Lee ""HOLLYWOOD4514 . Considering that the original Hollywoodland sign was only intended to be an advertisement for a real estate development, it was quite expensive. * The request timed out and you did not successfully sign up. 26 Nov. 2018. Happiness is the smell of a new car. Hardly alone in this pursuit, Hollywoodland was one of countless housing developments in LA and across the United States that, along with the banks, shamefully restricted minorities from entering its communities and deterred non-whites from home ownership and accumulating wealth. Amid laser beams and searchlights, the new \"Hollywood\" sign near the top of Mt. The Hollywood Sign was completed by 1923, acting as a high-profile beacon for the growing city of Los Angeles. Use of the radio by the Hollywoodland Orchestra, he reported, brought 20,000 letters from all parts of the country. The neighborhood of Hollywoodland began in 1923 when two developers purchased 500 acres of land nestled at the foot of Mt. El Cholo, the Spanish Cafe, began dishing up Mexican food and drink for the carriage trade, with margaritas so enticing that an ex-con on the lam supposedly dared to come back to his L.A. haunts to drink just one more. So many singular L.A. landmarks and institutions made their debuts in the year 1923 that celebrating those centennials really means something larger and more profound in the L.A. origins story than simply lighting up a few hundred candles. Hollywoodland today is just one of hundreds of neighborhoods scattered across Los Angeles, each with their own character and people. The sign was shortened to Hollywood where it stands overlooking LA. The history of the sign is already well-documented, including a suicide from the letter H, removal of the LAND in 1949, years of decay and disrepair, preservation efforts (including a Hugh Hefner-led fundraiser at the Playboy Mansion figuratively selling off letters to the likes of Alice Cooper and Gene Autry), and various pranksters adding their own alterations to the letters (most recently changing it to read Hollyweed in celebration of Californias legalization of marijuana in 2017). For the better part of a century, the block lettering has reigned over Los Angeles as an iconic mark of industry. My first was in my own community. It was supposed to be a suburban, at least at the time, housing development called 'Hollywoodland.' Free shipping for many products! Peg Entwistle dubbed by tabloids as the The Hollywood Sign Girl was only 24 years old.+ Read More, When Japan attacked Pearl Harbor in 1941, Hollywood mobilized to become a full-time war industry. Dates and debates swirl about when the Hollywoodland Real Estate development and the massive electric sign that advertised it actually came into being. Actors and actresses came to the city to turn dreams into reality. The sign was shortened to Hollywood where it stands overlooking LA. Los Angeles Times (1923-1995), Apr. ProQuest. The Hollywood Sign, which hadnt been maintained in years, quietly became property of the city in 1944. . Performance & security by Cloudflare. "Display Ad 103 -- no Title." While builders in the other 47 contiguous states promoted real estate development with more mainstream marketing tactics, Los Angeles Times publisher Harry Chandler propped giant white letters atop Mt. The "HOLLYWOODLAND"-sign was erected in 1923 and lost the "-LAND"-bit in 1949 during a restoration BELLE EPOQUE to ART DECO. In most of her few headshots, her smiling lips are closed. We interviewed our tech expert, Jaime Vazquez, to learn more about accessible smart home devices. The action you just performed triggered the security solution. Mulholland Hwy. Up in Echo Park, a widowed Canadian preacher named Aimee Semple McPherson celebrated New Years Day 1923 by opening the doors of her massive new Angelus Temple to thousands of the faithful. No doubt aided by having LA Times magnate, Harry Chandler, as part of the syndicate, ads in the LA Times constantly touted the community as the supreme achievement in community building!, the perfect choice when seeking a home place, superb environment without excessive cost, and combining the luxury of metropolitan living with the glorious freedom of the hills., Advertisement via Los Angeles Times (1924). Now decades later, it stands for . Los Angeles Times (1923-1995), Feb. 10, 1924, p. D2. Studios, meanwhile, sprung up like wildfires and engaged in a cutthroat battle for survival. Please include what you were doing when this page came up and the Cloudflare Ray ID found at the bottom of this page. Not unlike the home styles that were regulated and restricted to that of only European style homes, its residents too were regulated and restricted. The housing development was meant to capitalise on the growing movie industry in the . . ProQuest. Don Lee was a businessman who launched L.A.s W6XAO in 1931. Photo via Los Angeles Public Library (date unknown), Photo via Los Angeles Public Library (1935), Photo by Julius Shulman via Getty Research Institute (1967), Hollywoodland advertisement and map. 04, 1993, p. 2. Watch L.A. Times Today at 7 p.m. on Spectrum News 1 on Channel 1 or live stream on the Spectrum News App. "GIANT BLAST SHOT OFF IN SUBDIVISION." In order to build miles of road, as well as the new tracts where houses would be constructed, developers carved the landscape with a combination of mule drawn graders and steam shovels. The temporary advertisement became a permanent landmark, playing roles large and small in all sorts of Hollywood stories (including that of the actress Peg Entwhistle, who committed suicide by jumping from the sign). Hollywoodland worked to restrict minorities from buying within the development and not-so-subtly advertised itself as a safe haven of sorts above the turmoil of the city. Another ad sought out the Old Timer of Los Angeles, stating: You .. Who have seen the fine residential districts of Los Angeles despoiled by metropolitan development--must realize now that Los Angeles is destined soon to be a city of millions. Web. Photo via Hollywoodland: Established 1923, Breaking ground on the Hollywood sign. My last $20.00 donated for restoration of my favorite Hollywood landmark and just look at it nowa DECEASED Hollywood Sign lover., The signs been much pranked, altered to read HOLLYWEED and HOLYWOOD and other, more obscure iterations. However, originally, it was actually constructed as an advertisement for a new housing community built by Los Angeles Times Publisher Harry Chandler in 1923. Harry Chandler, a former Los Angeles Times publisher, built the Hollywoodland sign in 1923 to advertise an upscale real estate development company with the same name. Yet this is exactly what made Hollywoodland attractive to buyers: it was sold as a refuge. Weitere Informationen ber die Verwendung Ihrer personenbezogenen Daten finden Sie in unserer Datenschutzerklrung und unserer Cookie-Richtlinie. The landmark sales office was also the site when tragedy struck in July 1923. The real estate syndicate comprised of General M. H. Sherman (founder of West Hollywood), Harry Chandler (Publisher of the LA Times) and developer Sidney H . Hollywoodland was a huge, lit sign placed as an announcement for a real-estate development that was planned for that area in 1923. It's uncertain who came up with the idea to erect the large advertising sign for the Hollywoodland tract. The sign is lit for the first time on December 8, 1923. Still, it included structural upgrades, like steel footing instead of telephone poles that held up the old sign, according to the History website. "Hollywoodland Electric Sign Reached by Car." The Hollywood Sign 's been through some stuff. Hollywoodland contains many special features and sophisticated homes that attract artists and celebrities, and has served as a filming location for movies and . THE Hollywood sign is one of America's most iconic landmarks but it started out in 1923 as a temporary billboard for a mountaintop real estate development called Hollywoodland. Photo via Los Angeles Public Library (c. 1923). Web. MONA GABLE SPECIAL TO,THE TIMES. The contract stipulated that "LAND" be removed to reflect the district, not the housing development. Its purpose was to advertise the name of the new segregated housing development in the hills above the Hollywood district of Los Angeles. So much for that. Lee by laborers on simple dirt paths. Photo via New York Public Library Digital Collection (c. 1923). The 50-ft.-tall lettering, which was lit by thousands of flashing light bulbs, was erected as an advertisement not for the movie-making mecca, but for a housing development called Hollywoodland. Filmmakers and distributors responded with a series of gimmicks: wider screens, 3-D, Technicolor, stereo sound, even free dishes. and Deronda Dr. . The physicist Millikan turned out to have held racist and misogynistic beliefs. And 1923 was the year that the city of L.A. did us all a favor by hiring Merrill Butler. It is still open for business at the corner of Figueroa and Adams, near USC. This would amount to approximately $250,000 in present-day dollars . Built by Los Angeles Times publisher Harry Chandler as an epic $21,000 billboard for his upscale Hollywoodland real estate development, the Sign soon took on the role of giant marquee for a city that was constantly announcing its own gala premiere. You have reached your limit of 4 free articles. Are you going to sit idly by and let the March of Progress pass unheeded? New home construction in Hollywoodland. Old barns were turned into sound stages and Hollywoods quiet time was over.+ Read More, By 1915, America was officially film crazed, and Hollywood was shaping into the glamorous landscape weve come to know and love. To attract attention, though, they decided to put up a gimmickliterallyand the Hollywoodland sign was born. A postcard of the Angelus Temple, one of many L.A. landmarks to open in 1923. There are several actions that could trigger this block including submitting a certain word or phrase, a SQL command or malformed data. Original Sherman Hollywoodland Tract era 1923 overlaid on the 2014 City of Los Angeles's Map and Guide to Griffith Park Unsurprising in a town in the business of selling dreams, the original Hollywood sign was erected in 1923 to advertise a new housing development in the hills above Los Angeles. The 50-foot high and 400-foot long sign was replaced by donations from nine public donors totaling $250,000. And remember that white spot that shone below the Hollywood sign? (ca. Ten years later, part of the Egyptian was restored to its glory. The dedication of the Hollywoodland Sign in 1923 Photograph Courtesy Bruce Torrence The Hollywodland Sign illuminated by thousands of tiny light bulbs in the 1930s Photograph Courtesy Bruce. 16 Dec. 2018. The 45-foot,. Web. The freshly painted Hollywood sign on Oct. 4, 2022. Original cost of the Hollywood Sign and the Riding Academy Building. The original Hollywood sign was constructed in 1923, the same year that Rin Tin Tin gained fame as a canine film star. Griffith Observatory features close-up views of the Hollywood Sign as well as the City of Los Angeles. Designed by English artist and company owner Thomas Fisk Goff, the original sign was constructed in the year 1923. Originally reading "Hollywoodland", the sign was put up by real estate developers Woodruff and Shoults, with Hollywoodland . TV companies flocked westward and snatched up old studios and lots, and by 1950 more sound stages were producing television than movies.+ Read More, During the 1960s, Hollywood residents departed to the San Fernando Valleyalong with film power centers. By 1923, nearly 75 years after California became a state, the civic profile of Latinos had been marginalized, melded inaccurately into a single population of Mexicans, as they were officially referred to in the 1930 census. The hero hasnt even set foot here when hes buttonholed on his westward-bound train by an L.A. man delivering a relentless monologue: Want me to tell you why theyre boosters? The Hollywood Sign Trust says the exact timing of the signs construction in 1923 cannot be verified, and there would have been no unveiling. This material may not be published, broadcast, rewritten, or redistributed. ProQuest. In the early 1970s, it was declared a city monument. In 1949, sometime after the letter H had blown down in a storm, the city agreed to fix up the sign. The old Sign was scrapped in August 78, and 194 tons of concrete, enamel and steel later, the Sign was re-born, poised and polished for a new millennium.+ Read More, The Signs rebirth was one important step in a successful Hollywood revitalization effort that continues to this day.In 1980, a $90 million federal grant enabled Hollywood to launch a slew of redevelopment projects. There's no precise record of when developers first put the letters, which originally read HOLLYWOODLAND, on the hill. The First 40 years of 20th cent | The "HOLLYWOODLAND"-sign was erected in 1923 and lost the "-LAND"-bit in 1949 during a restoration Lee, just above the town of Hollywood. Web. In a pivotal scene of the pilot episode of Mad Men, during a pitch meeting for executives of Lucky Strike cigarettes, Don Draper says advertising is based on one thing: happiness. In 2022, the sign was temporarily changed to Rams House after the Los Angeles Rams won the Super Bowl. The 45-foot, illuminated billboard was intended to last only 18 months. The Hollywood Sign is an American landmark and cultural icon overlooking Hollywood, Los Angeles, California.Originally the Hollywoodland Sign, it is situated on Mount Lee, in the Beachwood Canyon area of the Santa Monica Mountains.Spelling out the word Hollywood in 45-foot-tall (13.7 m) white uppercase letters and 350 feet (106.7 m) long, it was originally created in 1923 as a temporary . Feel free to call him @ 608-205-4378. Another Hollywood ad read, [w]here will you live when the second million has come? El Cholo, the Spanish Caf, began dishing up Mexican food and drink for the carriage trade, with margaritas so enticing that an ex-con on the lam supposedly dared to come back to his L.A. haunts to drink just one more. Palos Verdes Peninsula and Orange County viewers can watch on Cox Systems on channel 99. Over its history, the sign has been vandalized and public access has been restricted. Just after the town of Hollywood was incorporated into the city of Los Angeles in 1910, much of the Hollywood Hills were still rural and sparsely populated, despite the booming real estate market and increasing population elsewhere in the city. LA Times Today: A look back at the 1923 building boom that shaped L.A. Do Not Sell or Share My Personal Information, 9 little-known ways to see the Hollywood sign, LA Times Today: The Hollywood sign turns 100, Curious about the motorcycle club wearing turbans under their helmets? It costs $21,000 and includes 13 50-foot high letters covered by 4,000. Digital ProQuest. And its Peak L.A. that the signature monument for its movie industry was originally created for its other gazillion-dollar industry real estate. Hollywoodland salesmen in front of the realty office. In its real estate days, the sign must have looked as tacky as a roadside honky-tonk, each letter framed in light bulbs that, as Ive read, sequentially flashed Holly then Wood then Land.. A historical postcard of the Hollywoodland residential district. Hollywoodland was no different, and specifically restricted deeds only to Caucasians for over 50 years. 01, 1923, p. 1. "REALTY MEN IN PRAISE TO ADVERTISING." The city wanted the destroyed, but the Hollywood Chamber of Commerce stepped in and saved it. July 13, 2015, Subscribe! After Shoults death, the syndicate continued on with Woodruff at the helm. The event was organized byBob GeldofandMidge Ureto raise funds for Ethiopian famine releif. MGM became the Champagne studio, its productions lavish and dignified. Later, before Hollywood became the worlds entertainment mecca, it resembled other western frontiers a landscape of farmers, cowboys, prospectors, bandits, and mostly undeveloped land. Its because Los Angeles delivers the goods. Yet in a wonderful kind of recurring satire on L.A. life and traffic for they are inextricable the very next year, that very same corner turned out to be the most congested intersection in the nation. Today, the sign is as synonymous with the television and film industry as Hollywood itself. The improvements will include well-paved winding streets through the hills, all of which will be lighted by boulevard lights. d. In 1920, the L.A. County population was about 90% white, about 2% Black, with a Japanese population slightly more than that, and about 2,500 Chinese. Web. Photo Courtesy of the Hollywood Sign Trust and HollywoodPhotographs.com. L.A. is not alone in resisting its landmarks. But the erection of the famed Hollywood sign in 1923 marked the start of another phase, one still with us today. But a review of local newspapers from the era (i.e., The Los Angeles Times, Holly Leaves, Los Angeles Record, Los Angeles Examiner and the Hollywood Daily Citizen) clears up any confusion. In 1949 the Hollywood Chamber of Commerce contracted to repair and rebuild the sign. The late Hugh Hefner, founder of Playboy Magazine, came to the rescue and helped fund the signs refurbishment costs. You betcha.. As Hollywoodlands sales manager George R. Hannan stated in 1926: As a result of the tremendous progress and the growth of Los Angeles, its residential districts have shifted more rapidly than in any other city in America. The year 1923 saw some notable births, creative inventions and much more. For all of San Franciscans pluck and verve, the 1906 earthquake had dealt a suppurating blow to the city, and capital and people were making their way to L.A. The Hollywoodland housing development was under construction with its eponymous sign in the background at the time of this photo, circa 1925. The "Hollywoodland" sign was erected in 1923 by Harry Chandler to help promote his ritzy real-estate development and was only meant to stand for 18 months. Los Angeles Times (1923-1995), Feb. 27, 1925, p. 1.
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